.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to running into billions in equity capital each year, have actually reared virtually $360 thousand until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag is because of market saturation, heightened regulative stress, as well as financial uncertainties.ADWEEK talked to 5 VCs who continue to invest in adtech firms, regardless of these obstacles, regarding what they are searching for and also what they steer clear of. Perhaps unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused modern technologies and also industry-specific regions like connected TV.